If it’s Too Loud Turn it Down
Holy Memes Batman, Its Weezer.
I didn’t think it was possible to have moar internets and then Weezer came along and gave me a crap ton of internets. “Pork and Beans” is rockin’.
But besides just being a rocking Old-School-like Weezer jam, it is quite possibly one of the most brilliant viral marketing campaigns for a new album — ever. Check out the video:
So just about just every popular internet trend in the last few years featured here. Most notably, Weezer has gone out and picked up some of the most picked on people to feature. Chris Crocker (of LEAVE BRITNEY ALONE! fame) gets a hug from River. Ms. South Carolina, Caitlin Upton gets to blend some maps (maybe if the kids didn’t blend their maps, they would know where the US is). The Afro Ninja returns and kicks some ass. Tay Zonday’s leans away from the mic to breathe. The Numa Numa guy dances, immortalized. So many more… it’s like someone dumped ebaums or /b/ onto weezer and God touched it and it was good.
Shit’s brilliant. Not only is this going to be one of those videos that people will watch 20 years from now and get all nostalgic for YouTube in its infancy (and the days before net neutrality or w/e regulation they legislate, amirite?).
But right now, today, it’s viral as hell. 4 million views and counting in 5 days? This is how you do it, my viral marketing friends.